Bollywood superstar Shah Rukh Khan, who inaugurated a new multiplex at a mall, said that with the advancement of technology, the quality of luxurious experience of movie viewing is increasing whereas the quality of cinema is going to the opposite direction.
“Earlier, during my childhood we used to watch lots of good film in bad theatres. These days, good cinema theatres are overtaking the quality of films now,” Shah Rukh told media here.
He added: “Film watching is always experiential. This kind of beautiful, technically advanced theatre with 3D, leaser projection that offers good experience to our audience, also encourages us to make good films.”