With the actors and the marketing teams going all out for the film promotions, television has emerged out as one of the most popular mediums for the promotion purposes.
And because it is Koffee with Karan fever all over, what better than the show itself for the promotions. The fifth season of the talk show has already seen a bevy of stars from Shah Rukh-Alia to Kareena-Sonam advertising their films and the latest to feature on the show was the Rangoon cast-Saif, Kangana and Shahid.
The trio has shot for a fun-filled episode on February 3. While it will be Saif and Kangana’s first appearance in this season, Shahid will be gracing the koffee couch for the second time.
Reportedly, it was on the insistence of the production house that Shahid was asked to join Kangana and Saif.
A leading daily quoted an insider as saying, “It was at the insistence of the production house that the trio is being brought together. The show that worked because of the unique pairs brought to the couch, now seems to be compromising. Filmmakers, as well as actors, feel that they must also get something out of the show. While the channel gets its TRPs, most actors get into trouble when carried away by the tone of the show and end up saying controversial things. Now actors are not only cautious about what they say, they also insist that their presence must contribute to their film’s promotion. It’s give-and-take.”
According to a source from the production, “When Shahid appeared on the show with Mira, it was one of the most popular episodes. So, when Saif-Kangana was shooting for the show, the team decided to bring in Shahid, too, and he joined them!”
The episode will be aired a week before the flick is scheduled to hit the cinemas.
Helmed by Vishal Bhardwaj, the film is set during World War II and is slated for a February 24 release.