Sonakshi Sinha starrer Noor finally hit theaters yesterday, however, Sona’s promotional gig couldn’t attract the audience.
With few takers, Noor experienced a very low occupancy rate in the morning, a total of 10% so to say. On the day 1 of the release, the movie only managed to do a business of INR 1.54 crore (approx).
According to a trade site, the movie minted about INR 1.25 crore nett on the first day of its release, which is shockingly dull. When compared to the other female-oriented movies released this year, the collections are not even 50% of them. Sonakshi’s last stint Akira had opened slightly better as it grossed around INR 4.81 crore nett on its first day.
With little left for the movie, it is crucial for it to pick up during the weekend to leave a mark.
Talking about her role as a journalist in the movie, Sonakshi had earlier said, “I wouldn’t be able to really understand the real struggles of being a journalist, but now I have a glimpse of it. I know that it’s a thankless job. I know how difficult it is to chase for a story and you have to please the people you work for and plus you have deadlines. Sometimes there are things that you don’t want to do at all but you have to do it as it’s your job. In those ways, I empathize.”
Directed by Sunhil Sippy, Noor also stars Kanan Gill, Purab Kohli and Shibani Dandekar in pivotal roles. The film revolves around Noor (Sonakshi), a journalist who is frustrated with her personal life as well as professional life. However, her life takes a U-turn when she stumbles upon a story that could potentially unearth massive corruption.