Whoever said you can’t hit two targets with one arrow, please, learn a thing or two from Anushka Sharma. In an attempt to promote her latest outing, Phillauri, Anushka posted a tweaked picture of PK on social media with Aamir Khan and wished the latter on his birthday. To Miss Sharma’s marketing team, kudos!
Now, that’s how you wish your movie co-star and promote your movie, at the same time. That’s right! Anushka Sharma is back at it and we can only say, oh dear Anushka, what a clever marketing strategy.
As the nation knows, Anushka Sharma has, effectively created the much-needed pre-release hype of her forthcoming movie Phillauri. On a promotional spree, the actress has, literally, taken over the social media by posting quirky and intriguing pictures of her movie. In a series of Instagram posts, Anushka shared a set of Bollywood posters and pictures by tweaking them and embedding Shashi in it. And the latest one is tweaking the poster of Aamir Khan and Anushka’s starrer PK and making Aamir wear Shashi’s ‘magical’ skirt. Anushka took to Instagram and posted, “Yeh humari matching skirt dekh rahe hai aap log? Maine hi Aamir ji ko gift kit thi! Gift se mujhe yaad aaya, Happy Birthday Aamir ji! #ShashiWasThere”
Anushka Sharma ventured into production with 2015 thriller NH10 and Phillauri is Sharma’s second production. In her upcoming Hindi romantic comedy movie, Phillauri, Anushka plays a non-living character i.e. a ghost bride and the movie also stars Diljit Dosanjh and Suraj Sharma.