EXCLUSIVE: The Race to December 18 – Dilwale Ups Its Marketing Game!


EXCLUSIVE: The Race to December 18 – Dilwale Ups Its Marketing Game!

December 18 is a special day for Bollywood lovers. Two mega movies are all set to release on this day – Dilwale and Bajirao Mastani. Therefore,  both movies are all set for the big race, starting now!

A source close to the unit revealed that team Dilwale including Shah Rukh Khan and Kajol, are to work ‘overtime’ for the benefit of the film. The source said, “SRK’s team is to do an extra time of 3 hours everyday. They will dedicate these three hours strictly for the marketing of Dilwale. The team has begun to sit for meetings every day to discuss various promotional strategies. Shah Rukh sir does not want to leave any stone unturned as far as markerting is concerned. He is especially eager as it is the return of him and Kajol on-screen.”

Well, what do you think of this? The competition is certainly getting more fierce as the days pass. Who do you think will emerge the winner this time?