These days the only mantra for any film to be counted in the hit category are the box office numbers and the successful run at the ticket windows. This week we have Anushka Sharma’s Phillauri and it’s hitting the screens tomorrow. Ever since the trailer has hit the web, there’s a craze about the film’s concept as Anushka plays the friendly BHOOT Shashi and even highlights the old-age myth of a maanglik getting married to a tree to get rid of the omen which will inflict on their partner post the marriage. The film also stars Diljit Dosanjh, Suraj Sharma and Mehreen Pirzada in the pivotal roles.
Today, Fox Star released a statement that the film has recovered INR 12 crore through satellite and music.
“The film’s cost was absolutely correct and with us recovering Rs 12 crore already from satellite and music before the release of the film, Phillauri is a profitable venture. We are now eager to see the reaction of audiences and we are hopeful that they will embrace the film. It’s a special film for us after back to back successes with Jolly LLB 2 and Badrinath Ki Dulhania, we are excited to be releasing Phillauri – a high concept film with a big heart. We were bowled over with the concept of the film and immediately decided to back it,” said Vijay Singh, CEO, Fox Star Studios.
Budget (Cost of Production) – INR 21 crore
Recovered through Satellite and Music – INR 12 Crore
Money needed to recover the cost of production: INR 9 crore
How much the film profits depends on the figures collected post the recovery. We reached out to the trade experts to know their prediction for the day 1 box office collection.
Here’s what they have to say:
Akshaye Rathi (Film exhibitor and Distributor): “It’s a very interesting film. It has got Anushka Sharma as the lead actor and who is already a popular actress. But, it’s not a Sultan or a PK which will attract audience from every nook and corner. It will be selective, largely multiplexes which will see a wider release and it should have across 1200 screens pan India. Considering the appeal of the film, Phillauri would earn aroundINR 3 crore on the opening day.”
Amod Mehra: “If it’s like INR 2 crore, it will be a miracle. There is no buzz absolutely. It must be only in the media. There is no evidence of advance booking as such. I don’t see a very good opening but by the evening, if the word of the mouth is positive it might improve. We don’t really know how boring or interesting the film is.”
Atul Mohan: “The buzz around the movie is definitely positive but this is Anushka’s solo. She has worked with Aamir, Shah Rukh, Salman in films like PK and Sultan, but the main attention was given to the Khans. The opening of the film might be good in Punjab taking Diljit Dosanjh’s popularity in consideration. But for the rest of India, the film will have to heavily depend on the strong word of mouth. Fox Star has released that more than 50% of the investment has been recovered from satellite and music. If we take that in consideration, then film has to do INR 10 crore in terms of theatrical business to cover the cost and anything above is profit. The start would be better in North because of Diljit. I see the start of Day 1 be likeINR 3 crore. It all depends on the content and if it’s good, the film might do well over the weekend too.”
What do you think? Let us know in the comments below!